Jordan x Foot Locker | AJ39 Community Day

AGENCY: Agency 3-2

MARKET: Atlanta

ABOUT: Community day with clinics and shoe trialing to highlight Trae Young’s preferred game shoe, the AJ39.

In collaboration with Jordan Brand and Foot Locker, this event took over an Atlanta area Foot Locker to transform it into a functioning basketball court. We partnered with community groups to seed them the early release AJ39 before heading into trainer led clinics. As an open to the public event, the community was invited to trial the AJ39 and participate in on-court drills before enjoying local food trucks and live DJ.